Marketing Director

This is an excellent opportunity for a marketing professional with 2-4 years of experience to contribute to a rapidly growing ed-tech leader. You'll work collaboratively with various departments to develop data-driven marketing initiatives, manage diverse marketing channels, and measure the success of your campaigns to optimize BYJU'S reach and impact.

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Responsibilities:

Conduct market research to understand student needs, competitor strategies, and emerging educational trends.
Develop and implement comprehensive marketing plans aligned with BYJU'S overall enrollment targets.
Create compelling marketing content across various channels, including digital ads, social media posts, website copy, and brochures.
Manage BYJU'S presence on social media platforms, fostering brand engagement and building a strong online community.
Oversee and optimize online marketing campaigns (SEO, SEM, PPC) to drive targeted website traffic and lead generation.
Analyze marketing campaign performance using data analytics tools and recommend improvements for optimization.
Collaborate with the sales and product teams to develop effective sales enablement materials and support lead nurturing initiatives.
Stay abreast of the latest marketing trends and technologies in the education sector, identifying opportunities for integration within BYJU'S marketing strategy.

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Skills:

Strong analytical and problem-solving skills with a data-driven approach to marketing.
Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
Creativity and a passion for developing engaging marketing content that resonates with students and parents.
Proficiency in digital marketing tools and platforms (SEO, SEM, social media management).
Understanding of marketing metrics and ability to analyze campaign performance data.
A passion for education and a strong understanding of the evolving ed-tech landscape (a plus).

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