Graduate, 12th
Marketing Specialist
Byju's, India's leading edtech company, is searching for a talented and enthusiastic Marketing Specialist to join our dynamic team. In this role, you'll play a key part in developing and executing marketing campaigns that raise brand awareness, generate leads, and drive student enrollment across our diverse learning programs.
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Responsibilities:
- Assist in developing and implementing creative marketing campaigns across various digital and traditional channels.
- Conduct market research and competitor analysis to identify trends and opportunities for growth.
- Generate engaging content (written, visual, or social media) that resonates with our target audience of students and parents.
- Support with managing and optimizing our online presence across social media platforms and the Byju's website.
- Track campaign performance and analyze data to measure success and identify areas for improvement.
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Skills:
- Strong understanding of digital marketing principles and best practices (SEO, SEM, social media marketing).
- Excellent written and verbal communication skills with the ability to craft compelling and informative content.
- Creativity and a keen eye for design to develop engaging marketing materials.
- Proficient in using project management and marketing automation tools (e.g., Asana, MailChimp).
- Data-driven approach with the ability to analyze and interpret marketing metrics.
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