Britannia Recruitment 2023-24

We are looking for a passionate and experienced Product Marketing Manager to join our team in [City, State]. In this role, you will be responsible for the development and execution of marketing strategies for our assigned product portfolio. You will work closely with cross-functional teams, including product development, sales, and marketing, to ensure that our products are successfully launched and positioned in the market.

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Responsibilities:

• Develop and implement marketing plans for assigned products, including market research, competitive analysis, and pricing strategy.
• Manage the product lifecycle from launch to maturity, including brand positioning, messaging, and communication.
• Develop and execute marketing campaigns across various channels, including digital, social media, and traditional media.
• Analyze marketing data and track the performance of marketing campaigns.
• Manage relationships with key stakeholders, such as retailers, distributors, and influencers.

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Skills:

• Bachelor's degree in marketing or a related field.
• Minimum 5 years of experience in product marketing, with a proven track record of success.
• Strong understanding of the consumer goods market and the Indian food industry.
• Excellent communication, presentation, and analytical skills.
• Proven ability to work independently and as part of a team.
• Experience with marketing software and tools is a plus.