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Job Title: Marketing Analyst

Job Summary:

The Marketing Analyst will play a critical role in driving business growth by analyzing market trends, customer behavior, and campaign performance to inform data-driven marketing strategies.

Key Responsibilities:

Data Analysis and Insights

• Collect, analyze, and interpret large datasets to identify trends, opportunities, and challenges
• Develop and maintain dashboards, reports, and metrics to measure campaign performance and ROI
• Collaborate with cross-functional teams to integrate data insights into marketing strategies

Market Research and Competitive Analysis

• Conduct market research to stay up-to-date on industry trends, competitor activity, and customer needs
• Analyze customer feedback, sentiment, and behavior to inform marketing strategies
• Identify opportunities to improve marketing effectiveness and efficiency

Campaign Performance and Optimization

• Analyze campaign results to measure ROI, customer engagement, and conversion rates
• Develop and implement A/B testing and experimentation plans to optimize campaign performance
• Collaborate with creative teams to develop targeted messaging and content

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Reporting and Communication

• Develop and present regular reporting to stakeholders on marketing performance and insights
• Communicate data-driven recommendations to senior leadership and cross-functional teams
• Ensure data accuracy, integrity, and compliance with company standards

Requirements:

Education and Experience:

• Bachelor’s degree in Marketing, Business, Statistics, or related field
• 2+ years of experience in marketing analytics, data analysis, or related field
• Experience with data visualization tools, such as Tableau or Power BI

Skills:

• Strong analytical and problem-solving skills
• Proficiency in Microsoft Office, particularly Excel
• Experience with statistical modeling and data mining techniques
• Excellent communication and presentation skills

Certifications and Licenses:

• Google Analytics certification or equivalent

What We Offer:

• Competitive salary and benefits package
• Opportunities for professional growth and development
• Collaborative and dynamic work environment
• Access to cutting-edge tools and technologies

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