Product Marketing Manager

JSW Steel, one of India's largest and most respected steel companies, is seeking a talented and results-oriented Product Marketing Manager to join our dynamic team. In this role, you will be responsible for developing and implementing go-to-market strategies for our diverse product portfolio, ensuring we effectively communicate the value proposition of each offering to our target audience.

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Responsibilities:

• Develop and execute comprehensive product marketing plans that drive market share growth and brand awareness for assigned product lines.
• Conduct market research and analysis to identify customer needs, trends, and competitive landscape.
• Craft compelling marketing materials, including presentations, brochures, case studies, and digital content, that effectively communicate product benefits and differentiation.
• Manage the development and implementation of marketing campaigns across various channels, including digital, print, and events.
• Collaborate with cross-functional teams, including sales, R&D, and production, to ensure alignment and successful product launch.
• Monitor and analyze marketing campaign performance, and recommend improvements based on data and insights.
• Stay updated on the latest trends in steel industry, marketing practices, and digital technologies.

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Skills:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 2-5 years of experience in B2B marketing, ideally within the steel or manufacturing industry.
• Strong understanding of marketing fundamentals, including market research, segmentation, and campaign development.
• Excellent written and verbal communication skills, with the ability to create clear and concise marketing copy.
• Proficient in Microsoft Office Suite and marketing automation tools.
• Experience with data analysis and interpretation.

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